Cruise Deals

Privacy

1. Who We Are

BrilliantCruises.co.uk is a UK-based cruise lead-generation website.
We do not sell cruises directly.
When you submit an enquiry, your details are shared with a trusted third-party cruise specialist so they can respond to your request.
Data Controller:
BrilliantCruises.co.uk
Website: https://www.brilliantcruises.co.uk
If you have any questions about this policy, you can contact us via the website.

2. What Personal Data We Collect

We may collect the following information when you complete a form or contact us:

  • Full name
  • Email address
  • Telephone number
  • Cruise preferences (e.g. river or ocean, destination, dates)
  • Any additional information you choose to provide

We do not intentionally collect sensitive personal data.

3. How We Use Your Data

We use your personal data only for the following purposes:

  • To respond to your enquiry
  • To pass your enquiry to a relevant cruise specialist
  • To allow the specialist to contact you with cruise information or quotations
  • To improve our website and services

We do not use your data for unrelated marketing unless you explicitly opt in.

4. Data Sharing & Third Parties

When you submit an enquiry, your data is shared with:
AG Cruises & Tours (or another appropriate cruise specialist acting on your request)
This sharing is necessary to:

  • Respond to your enquiry
  • Provide cruise information or quotations

Important clarification

  • Your data is not sold
  • Your data is only shared for the purpose of responding to your enquiry
  • We do not allow third parties to use your data for unrelated marketing

5. Lawful Basis for Processing

Under UK GDPR, we process your personal data based on:

  • Consent – when you submit an enquiry form
  • Legitimate interest – to pass your enquiry to a cruise specialist so they can respond

You may withdraw consent at any time.

6. Data Retention

We retain personal data only for as long as necessary:

  • Enquiry data is typically retained for up to 24 months
  • Data may be retained longer where required for legal, regulatory, or dispute-resolution purposes

7. Your Data Protection Rights

You have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, please contact us via the website.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://www.ico.org.uk

 

8. Cookies & Tracking

BrilliantCruises.co.uk uses cookies to:

  • Ensure the website functions correctly
  • Analyse website usage
  • Support advertising and analytics (where enabled)

Non-essential cookies are only used where consent is given.
For more details, please see our Cookie Policy.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

10. External Links

Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.